UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

News broke this weekend that Asos was reportedly approached by Alibaba-backed Turkish online fast fashion firm Trendyol in December 2022, with a £1bn takeover bid. The news followed a reported feud ...

Time to refresh your wardrobe for less! Kami Phillips is a former editor, style & beauty at PEOPLE. She left PEOPLE in 2018. Lauren Lieberman is the Managing Photo Director, Digital. She has been with ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see the right clothing sizes based on prior purchases and returns. New customers who answer questions about their ...

Asos head of loyalty and customer engagement Macy Hong has departed after more than three years at the online fashion ...

ASOS addicts of the world (that's all of us, then), we've got some sneaky tips on hand that might save you time, money and effort when it comes to your next online shopping haul. DISCLAIMER: we can't ...

Now you can filter through clothes and accessories with a 'responsible' filter in action, safe in the knowledge that you are only buying ethical, eco-friendly clothing. Fashion titan ASOS has unveiled ...