The video streaming market is evolving and intensifying at a rapid pace. With hundreds of streaming services now competing for viewers’ attention, it has become increasingly saturated. To stand out ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad campaign planning and reporting. At launch, Barb Ads Hub includes post-campaign ...