The 30-second spot explicitly calls out antisemitism after broadening its message to stop "all hate" last year ...

This year, the organization’s campaign is focused on addressing hate and antisemitism growing disproportionately among young people in America.

(JTA) — Days after the Super Bowl, I am still reeling from how a moment designed to confront antisemitism — a 30-second ad from Robert Kraft’s Blue Square Alliance — shined a light on the hate within ...

The 30-second ad in 2026 has a teenage boy walking through the hall of his school while everybody watches and discovers at his locker that someone put a sticky note on his backpack that says "Dirty ...