Bank of America is launching a no-fee rewards program, thus opening relationship perks to 30M+ checking clients and nudging ...
The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...
Bank of America (BAC) on Wednesday introduced a new loyalty program to increase client engagement. The no-fee program, called BofA Rewards, is available to any client with a BofA personal checking ...
Despite the success of its current rewards program, Bank of America saw an opportunity to modernize the program and expand ...
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