Low delivery rates, open rate, and click-through rates are the top three concerns for most email marketers, and Inbox Mailers has discovered the solution: their triggered email tool utilizes ...

Email, which has long relied on tricks that were used by direct mailers 100 years ago, has returned the favor: Direct mail senders are now sending trigger-based mailings. PostcardMania has launched a ...

There is a serious fear among IT organizations that e-mail will cease to become a productive tool because of the preponderance of spam. And if e-tailers can’t rely on the easy gateway to customers ...