Here’s the payoff: 58% of successful martech projects reached ROI within six months. Only 33% of failures did, while 28% percent never saw any ROI at all. That’s not just bad luck. It’s the cost of ...

An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape Organizations say having a dedicated marketing technology ...

Australian marketers’ focus unsurprisingly remains on business growth – 77% of respondents said it was a key strategic priority. Growth is tied to customer acquisition, which came in second (48%) on ...

From staff rotation to a lack of training, we speak to marketing leaders about what can be done to close marketing’s stubborn martech skills gap.

The marketing industry has heard a lot about skills gaps of late. Managing director at IQ for Business, Richard Harris, tells Marketing firms are too obsessed with engaging with the newest ...

So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

A recent Gartner study shows that martech spending went up in 2018 and investment in in-house labor went down. And Michael Korch, head of marketing at Full Circle Insights, isn’t happy about it. For ...

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. The report ...

GroupM Australia has become the only media agency group to join the Adobe Ambassador Programme as a launch partner across AdTech and Martech. GroupM, WPP AUNZ’s media investment arm, today announced ...

Marketing technology (martech) is essential for driving growth and efficiency. As companies increasingly invest in digital tools to connect with their customers, the importance of martech has never ...