After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be light” ...

Adrian has been a tech enthusiast since the 90s with a particular passion for gaming that developed thanks to his first gaming outings on Pong, Zork and Space Invaders. In the years that followed he ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 4 minutes When ...

A hefty new monograph, Wilhelm Deffke: Pioneer of the Modern Logo (published by and Scheidegger & Spiess and the Berlin-based Bröhan Design Foundation) is bringing Deffke some long-deserved name ...

From the NFL’s perspective, that’s precisely the point. One glance is all it takes to recognize that you’re looking at the biggest sporting event in the nation … and perhaps the world. Of course, some ...

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday ...

Logo Rewind, a new book by designer, researcher, and educator Darren Leader, brings together over 200 trademarks from medieval-era Norwich in England and studies their impact on modern logo design.