Welcome back eclectic wall designs, oil lamp fixtures and wobbly wooden tables. Cracker Barrel won't remodel its restaurants after all. The country store and restaurant chain announced on Sept. 9 that ...

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

Cracker Barrel's recent stock drop is driven by negative sentiment around its rebranding, but the business needed a fundamental overhaul beyond just a logo change. Operational improvements are ...

Cracker Barrel recently reported fourth-quarter financial results that saw revenue up 4.4% year-over-year, comparable restaurant sales up 5.8% year-over-year and figures that beat analyst estimates.