Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

This story has been updated to reflect a new speaker for this session. David Figueredo, chief innovation officer for MedeAnalytics, will lead revenue cycle leaders through the best framework for their ...

As health systems continue to face staffing and economic challenges, more revenue cycle departments are investing in automation technology to manage the burden. Although hard ROI often plays a leading ...

A new eMarketer and Amazon Ads survey finds 55% of advertisers say ROI measurement is the top barrier to increasing digital audio spend, despite research showing strong long-term performance.

Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

LAS VEGAS - Patti Phillips, cofounder and CEO of ROI Institute, looked at the value of investment and how to reposition the return on investment mindset during the HIMSS25 Executive Summit here on ...

As sports property holders and their agencies face louder and more incessant demands from sponsors/partners to demonstrate return on their marketing investment, it becomes all too easy to fall into ...