Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) remains the dominant force in search and digital advertising, holding approximately 90% of the global search engine market share and capturing over 85% of search ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Pinterest has unveiled advertising capabilities, featuring "Top of Search" ads in beta and other tools designed to optimize the visual shopping funnel. "Traditional search engines and AI chatbots rely ...

Alphabet faces a significant threat as OpenAI launches ads on ChatGPT, directly competing with Google's core search ad business. ChatGPT's rapid user growth—810 million MAUs and 3+ billion daily ...

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...

Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers under the ad description, including the ...

Google’s stock surged 64% year-to-date as investors repriced it from ad company to AI leader. Its EV/EBIT multiple expanded to 23x from multi-year lows. Google Cloud grew 34% year-over-year to $15.2B ...