Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Your customers are the most important element leading to your business's success. As a result, it's vital to understand the challenges they face, how you can solve them, and what you can offer them ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

There is no end in sight to the continual evolution of technology-related products and services. Hardware/software upgrades and new releases—more frequently than not accompanied by price ...

Editor’s Note: This article originally appeared on Interpret’s blog and is reprinted with permission. View the original article here. The past several years have seen unprecedented growth for smart ...

Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...