There’s proof a business’s music choices have a significant impact on the customer experience. In his iconic song, American Pie, writer and singer Don McLean asks, “Can music save your mortal soul?” ...
Music can influence blood pressure, increasing or decreasing the systolic (upper) and diastolic (lower) pressure based on the tempo and volume of the song and other factors. Slower, softer music tends ...
When we listen to music we often don’t just focus on its sonic qualities. Hearing a song might bring to mind images of the music video, or the last time we saw a live band perform it. We may remember ...
When you think of how music changes the way you feel, what comes to mind first? Is it a particular song, perhaps one of those “go-to” songs on your playlist? Or maybe your thoughts veer towards why ...
Music can be a powerful tool to help process complex emotions. But music therapy — using music in a clinical setting to help with mental and physical health issues — goes far beyond just listening to ...
We know that smell and sight can affect how food tastes. But science has shown that sound, and specifically, types of music, ...
Alexis Cariello’s three-year-old son, Nico, loves to sing. Sometimes, he drifts off to sleep to the sound of his own voice; other times he belts out holiday tunes from his bed so loudly that Cariello ...
A new study has demonstrated for the first time how and why music can reduce distress and agitation for people with advanced dementia. The study involved interviews with staff and music therapists on ...