Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target wants to transport “Stranger Things” fans to ...

Pilot program with OpenAI part of a broader effort to expand the retailer’s presence in AI-driven shopping tools ...

Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Nothing screams “fall fashion” like a cozy midweight scarf complemented with a side of class struggle. That’s the message from embattled retailer Target, who’s been caught pushing communist literature ...